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Campaign Marketing Manager (Customer)

As a Campaign Marketing Manager you are laser focused on customer marketing. You will develop and deliver activities designed to drive retention, loyalty, advocacy, growth and community participation for our rapidly growing base of customers. You’ll have experience to show how you developed and tracked effective campaigns across email, social and others that effectively maximized strong customer relationships.

Key Responsibilities:

  • Build and manage a rich content/editorial calendar that attracts engages our customer base to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Use analytics to make the right choices for effective marketing
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with customer success, account management, and sales to understand how marketing activity turns customers into advocates.
  • Grow our email list organically, not through bought or rented lists.
  • Manage various campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements:

  • BA/BS degree or equivalent marketing experience.
  • Minimum of one year of experience in developing and running email, social or other marketing campaigns using a marketing automated tool
  • One year of experience with Marketo (preferred) or another marketing automation system
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Experience in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both the written and verbal form).
  • An understanding of account based marketing techniques for driving and converting leads
  • An understanding of HTML/CSS, Adobe Creative Suite is preferred

We offer:

  • ​Competitive compensation plan with uncapped commissions.
  • A competitive base salary.
  • Rapid Growth opportunities based on performance.
  • 401K with generous Profit Share Contribution.
  • PPO Medical, Dental and Vision insurance plans.
  • Paid Vacation, Sick Leave and Holidays.
  • Great work life balance.
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